Intimidated By Data Four Steps To Conquer Your Fears
Even though his words are almost 40 years old, they’re still true today. Marketing managers are made more powerful by the strength of their data, but in a world where they’re being pulled in a million different directions, sifting through reams of it can be intimidating. Here are four steps to conquer those fears. 1. Trends Are Friends My son has gotten to the age where he likes shoes. Not just any shoes — he follows websites like StockX, where global resellers try to hit it big on classic styles and new shoes alike....